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The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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Southern California Professional Blog-Sales

Eight Simple Ways To Gain Favor In Selling

Many women have a natural proclivity to be pleasing and have been told it’s a bad thing. Let me stir the pot today. It’s a great quality for selling. No matter if you are male or female, to find or keep customers, it’s wi...
by Alyse Hart
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Rating Today’s Business Buyers: The Individual Buyer

The decision to sell has been made. A business owner should be aware of the number of possible business buyers. Here is another of today’s most active categories of business buyers: The Individual Buyer Third In A Series Most...
by Matt Coletta
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The Orphan of Negativity in the Workplace

Stephen W. Frueh, PhD, CEO of Centrifugal Leadership, speaks on identifying the “orphan” of negativity in the workplace. The are people in companies that feel like outsiders and because of such, their production and partici...
by Jerri Hemsworth
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We’ve Added Video!

So, if you missed our last post, SoCalProfessional is now actively updating the website and our social media with video! Our goal is to shoot video of each contributor talking about key issues from their most recent submission....
by Jerri Hemsworth
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SoCalPro-Ensuring-Litigation-Success-Ian-Corzine

Ensuring Litigation Success

Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insuran...
by Brian Hemsworth
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business card

Lame Excuses For Not Running Your Own Business

Being around so many professionals from all different walks allows me to be inquisitive and candid. I like to ask intriguing and sometimes thought-provoking questions. In the last 15 years, I’ve become an advocate for sma...
by Jerri Hemsworth
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Creating Maximum Business Value

Understanding what drives value in your company will pay you dividends when you decide to sell. Every business owner wants the maximum value when he or she sells a business. Not many succeed. What prevents business owners from ...
by Davis Blaine
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Southern-California-Professional-quarterback

What’s An NFL Move To Los Angeles Worth? Billions!

The Rams had a big turnaround year in the 2017–18 season. Standout performances by Jared Goff and Todd Gurley led the team to an amazing reversal of fortune, with a 4–12 sea­son a year back to 11–5 this just finished sea...
by Jerri Hemsworth
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Rating Today’s Business Buyers: Family Members

Once the decision to sell has been made, a business owner should be aware of the number of possible business buyers. Just as small business itself has become more sophisticated, the people interested in buying them have also be...
by Matt Coletta
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Business Development For Young Professionals

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of...
by Brian Hemsworth
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Warning Your Trademark is Expiring. Or Is It?

Warning! Your Trademark is Expiring. Or Is It?

A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly ...
by Dana Delman, Esq.
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