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The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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SoCalPro-Help-Wanted

California in Recovery—Slowly But Surely

California ended the quarter on a slightly upbeat note. The state added more than 18,000 non-farm jobs in March 2012, according to the Employment Development Department of California. While the unemployment rate rose one tenth ...
by Jerri Hemsworth
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SoCalPro.Venture-Capital

Q1 Venture Capital Investments In Southern California Nears $1 Billion

The MoneyTree™ Report from PricewaterhouseCoopers, The National Venture Capital Association. Thomson Reuters tell us that there were just under a billion dollars in venture capital investments in the Southern California regio...
by Jerri Hemsworth
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4.1.1

Employers Don’t Have To Ensure Lunch

The California Supreme Court recently ruled that employers are under no obligation to ensure that workers take legally mandated lunch breaks. This case has impact on millions of California workers and thousands of California em...
by Jerri Hemsworth
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4.1.1

Obama Signs Jobs Act to Help Small Businesses

President Obama signed into law the American Jobs (Jumpstart Our Business Startups) Act, which is designed to help add jobs and bolster the economy. The bill includes $253 billion in tax credits and $194 billion in spending, pl...
by Jerri Hemsworth
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SoCalPro-Electric-Car-Charging-Station

Brown To Build Electric Car Charging Network

Governor Edmund G. Brown Jr. announced a $120 million dollar settlement with NRG Energy Inc. that will fund the construction of a statewide network of charging stations for zero-emission vehicles (ZEVs), including at least 200 ...
by Jerri Hemsworth
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Business Development For Young Professionals

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of...
by Brian Hemsworth
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Crisis Management In A Rapid-Fire Communication World

Disasters. Lawsuits. Scandals. Criminal Matters. All strike fear into the souls of business owners. Having a well-thought-out crisis plan can help you avert a business-threatening problem. What happens when there is a natural d...
by Cindy Rakowitz
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Social Media Mash

FacedIn, LinkBook, Twitrest & Pintwit: Who’s Doing What?

Here’s a rundown on what’s happening in the world of Internet, mobile and social media. Valuation FACEBOOK AT $90+ BILLION As of our release date for this issue, Facebook was in the final prep stages for its initial public ...
by Jerri Hemsworth
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Cloud Computing

Cloud computing is taking the business world by storm. Here’s what you need to know about “the cloud” and your business. Go to My PC” is a product that allows people to sign in to their office PCs from other locations, ...
by Bob Green
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SoCalProfessional.Outsourcing

Is Outsourcing An Option For Your Business?

Juggling calls, shipping and staffing on your own will stress even the most seasoned business owner. Here are nine ways to help alleviate the day-to-day burden. Whether you are just opening a new business, or are already establ...
by Sandy Allan
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How To Save On Your Next Office Lease

Landlords lease office space 365 days a year. How often do you? Good information is the first step in obtaining a more favorable lease. Your office says a lot about you and your firm. The city, the building, the space, the furn...
by Sheryl Mazirow
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