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The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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SoCalPro-True-Value-In-Business

Finding The True Value In Business Today

What an amazing time it is to be in business. Social media has everyone scrambling to rethink the value of their own marketing and how can it be leveraged into actual profit. But let’s be realistic, folks. Facebook just went ...
by Jerri Hemsworth
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Warning Your Trademark is Expiring. Or Is It?

Warning! Your Trademark is Expiring. Or Is It?

A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly ...
by Dana Delman, Esq.
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Sheryl Mazirow Pens Feature on Smarter Commercial Leasing

One positive aspect of the down economy for business owners is that in many areas it has shifted from being a “landlord’s market” to a “tenant’s market.” If you know what you’re doing, ...
by Brian Hemsworth
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Southern-California-Professional marijuana

Weed Workers Burning Out

With pot hitting the shelves this past January 1 in California, pot shops are not the laid back shops one might have expected. In fact, they’re crazy busy. January saw long lines outside new dispensaries, extended hours, and ...
by Jerri Hemsworth
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Six Networking Myths & Mistakes

6 Networking Myths & Mistakes

An exclusive excerpt from the new book Naked Without A Network! During my many years of learning about networking and fostering relationships, I have probably heard every networking myth (i.e., excuse for not putting forth the ...
by Davis Blaine
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EntertainmentJobs

Entertainment Employment Up, Box Office Down

Employment in the entertainment industry is up by nearly ten percent in California over the past year, as reported by Reuters according to a report by the Los Angeles County Economic Development Corporation. More than 10,000 em...
by Jerri Hemsworth
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Print

Who’s Buying Our Stuff?

Outside of California, who buys the stuff that we make? Southern California Professional recently reviewed statistics from the Kryser Center for Economic Research in their 2011 International Trade Report. The leading export des...
by Jerri Hemsworth
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SoCalPro-Ethical-Issues-For-Attorneys-Using-Social-Media

Ethical Issues For Attorneys Using Social Media

As attorneys rush to use social media, new issues are emerging that could cause trouble for some in the legal profession. There has been an argument of attorney advertising ethics since the Supreme Court opened the doors for at...
by Brenda Hill
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Southern-California-Professional-Conversation-Vikki-Stone

One-On-One With Vikki Stone

Vikki Stone is a veteran of the insurance and risk management industry, with more than 30 years of experience placing commercial and personal lines for middle market companies, manufacturers, distributors, property owners, tech...
by Jerri Hemsworth
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Southern-California-Professional-Conversation-Jeff-Munjack

One-On-One With Jeff Munjack

Jeff Munjack is the founder and president of JDM Financial Group. He has more than sixteen years of experience in working with family-owned businesses, successful professionals and multi-generational families. His unique expert...
by Jerri Hemsworth
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SoCalPro-3-things-Every-CEO-Should-Know-About-Marketing-Hemsworth

3 Things Every CEO Should Know About Today’s Marketing

Follow these rules for a successful future. Ignore them, and you may risk everything. As a CEO, a president, a managing partner, you are the figurehead for your company. You are the leader, the north star, and the light to whic...
by Brian Hemsworth
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