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The Alpha Brand

Posted  January 16, 2018  by  Brian Hemsworth

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

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Independent Contractor vs. Employee ABC Test

Independent Contractor vs. Employee—Easy as A, B, C?

In April of this year, the California Supreme Court handed down its much anticipated opinion in Dynamex Operations West, Inc. v. Superior Court, an opinion that clarifies when workers in California should be classified as emplo...
by Lee Miller and Ilana Kaufman
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Southern-California-Professional-dollar-exchange-rate-

As California Goes, So Goes U.S.

The New York Times recently reported interesting data. In a nutshell, California’s recent years of prospering has led the country in many economic ways. The state accounts for 12% of the population, but has outperformed that ...
by Jerri Hemsworth
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Southern-California-Professional-quarterback

What’s An NFL Move To Los Angeles Worth? Billions!

The Rams had a big turnaround year in the 2017–18 season. Standout performances by Jared Goff and Todd Gurley led the team to an amazing reversal of fortune, with a 4–12 sea­son a year back to 11–5 this just finished sea...
by Jerri Hemsworth
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Southern-California-Professional marijuana

Weed Workers Burning Out

With pot hitting the shelves this past January 1 in California, pot shops are not the laid back shops one might have expected. In fact, they’re crazy busy. January saw long lines outside new dispensaries, extended hours, and ...
by Jerri Hemsworth
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Southern-California-Professional-house-

California Real Estate Likely To Slow

We’re probably around the peak, so say many in real estate. Low rates and low inventory have made for high prices, but with rates increasing, changes in tax laws, and questionable future scenarios, experts think we’re likel...
by Jerri Hemsworth
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Southern-California-Professional-Conversation-Jeff-Munjack

One-On-One With Jeff Munjack

Jeff Munjack is the founder and president of JDM Financial Group. He has more than sixteen years of experience in working with family-owned businesses, successful professionals and multi-generational families. His unique expert...
by Jerri Hemsworth
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Southern-California-Professional-Conversation-Vikki-Stone

One-On-One With Vikki Stone

Vikki Stone is a veteran of the insurance and risk management industry, with more than 30 years of experience placing commercial and personal lines for middle market companies, manufacturers, distributors, property owners, tech...
by Jerri Hemsworth
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SoCalPro-The-Alpha-Brand-Brian-Hemsworth

The Alpha Brand

Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid ca...
by Brian Hemsworth
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woman holds paper with word unhappy in office

Why Successful People Are Not Happy

The ladder of success leads rung by rung to merely more success, not happiness. Fatherhood has a way of forcing us to reexamine our views in a way that is always not so easy. I always felt that, as a father, part of my role was...
by Mark Jaffe
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SoCalPro-Ensuring-Litigation-Success-Ian-Corzine

Ensuring Litigation Success

Raised in Northern California, Ian Corzine has helped create a fast-growing insurance and business law practice in Southern California with clients nationwide. Ian Corzine, of West Corzine, LLP is not your stereotypical insuran...
by Brian Hemsworth
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Warning Your Trademark is Expiring. Or Is It?

Warning! Your Trademark is Expiring. Or Is It?

A lot of time and expense are put into registering trademarks. Here are some best practices for registering and protecting your business from scammers. For small business owners and start-ups, registering a trademark is fairly ...
by Dana Delman, Esq.
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