Why some businesses are destined to be market leaders. HP, Dell, and Lenovo make great computers. But Apple is a great brand. Adidas and Converse are excellent shoes. But Nike just does it. BMW and Toyota make amazing hybrid cards. But Tesla? Well, they’re Tesla. Some brands seem to be born leaders. Forged in the […]

With social media, there is no “one size” fits all. In fact, it’s less important what you like, but rather what your customers and clients like, trust, and value. Here are five social media platforms no business can leave behind! “A professional service firm without a website is one that will be out of business […]

An exclusive excerpt from the new book Naked Without A Network! During my many years of learning about networking and fostering relationships, I have probably heard every networking myth (i.e., excuse for not putting forth the effort to network). Let me dispel at least some of them. One More Contact “I have enough contacts. I […]

As attorneys rush to use social media, new issues are emerging that could cause trouble for some in the legal profession. There has been an argument of attorney advertising ethics since the Supreme Court opened the doors for attorney advertising back in 1977 (Bates v. Arizona State Bar 433 U.S. 350). To this day, many […]

Follow these rules for a successful future. Ignore them, and you may risk everything. As a CEO, a president, a managing partner, you are the figurehead for your company. You are the leader, the north star, and the light to which your employees look to show the way. Today’s business leader is under great pressure […]

Here’s a rundown on what’s happening in the world of Internet, mobile and social media. Valuation FACEBOOK AT $90+ BILLION As of our release date for this issue, Facebook was in the final prep stages for its initial public offering (IPO), and puts valuation on the social media site a little north of $90 billion. […]

Disasters. Lawsuits. Scandals. Criminal Matters. All strike fear into the souls of business owners. Having a well-thought-out crisis plan can help you avert a business-threatening problem. What happens when there is a natural disaster? There are injuries, there are hundreds missing and the city is in shambles. As a business leader, you have to disseminate […]

Getting young professionals to blend online and offline marketing strategies will grow the receivables for your firm. Young attorneys and accountants have traditionally been a firm’s worker bees. Senior partners throw tons of work at them, and they’re expected to crank out the billable hours. And if they do that long enough, one day they […]

An employer’s biggest productivity concern used to be whether employees were taking personal calls or playing solitaire on the computer. Social media has added a new demand for employer protection from cyber activities. Today, technology is growing by the nanosecond, far too quickly for employers to keep up. Long-standing privacy considerations are at near-constant tension […]

In a time when more professionals have to market themselves, here are three effective strategies to get more business with less effort! Today, professionals have to market themselves more than ever before. Barriers, whether legal, cultural, or otherwise, have been torn down. And whether professionals like it or not, their competition is doing it. Lawyers, […]